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every Brightonian I know has literally no opinion on it. The very definition of not being iconic I would have thought. If mentioned to anyone outside of the nearby area the general reaction has always been something akin to "American Express have headquarters in Brighton? Well I didn't know...

My exact thoughts. It wasn't the worst building around by a long way but iconic? Balls. Iconic means it would be recognisable like the pier or pavillion. I guarantee hardly anyone outside of Brighton has ever seen or heard of it to remember it. A poster on here even said "where is that"? Plus...