Seconded. If it's just not frills shopping with maybe lunch and coffee we just bomb over to Crawley. Yep, it's soulless but you can park, it's never busy, it's all in one place and cheaper.
Brighton is okay but there's only so many times you can wonder through North Laine gawping at Hello Kitty...
With the lasnscape of Brighton, hills basically, trams would be a perfect fit. Time to ban city centre vehicles and impose night deliveries on the high street shops.