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Quite. I can understand the reluctance of Championship clubs to reduce prices - they don't get the obscene amounts of money the PL clubs get. The PL clubs, on the other hand, don't have the first excuse. Similarly, Sky - even thought it's not in their business model to care - ought to now set...

There's no advantage or disadvantage in among the clubs if they get to charge the same. With the amount of money sloshing around, if they can afford £30, they can afford £20. A start, but ultimately, a cop-out.