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One other thing... I've noticed that the girls beating their chests in the launch video aren't doing it in quite the same way as the very manly man on their new clubs crest. Why's that? It's as if there's something in the way.

I love a good rebrand, but I'm often wrong in my initial reactions to them. I hated the PL rebrand for the first month and now I love it. But THIS? Looks like it was designed solely to infuriate the average Leeds fan. Looks like an evolution of Arm and Hammer toothpaste more than the crest of...