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Sure it's functional and non-offensive. But don't you think it's a bit bland compared to what we had before?

For the last few years I've longed for the day that I get to stick these beauties on the sleeves of a Brighton shirt. If THAT is what they'll look like from now on I don't think I'll bother. terrrrible!

So, this year, if we go up, we're going from the FL to the PL. But if we'd have gone up last year we'd have gone to the BPL from the FL and next year we'd be going into the PL from the EFL. Is that right?

Whilst I agree I also don't think we can sit back and just say it's great and we'll like it eventually because some talented people performed the work. I really enjoy seeing how trends in design unfold and am rarely critical of rebrands in the same way many are (except the EFL). But for me...

Now, I know everyone hates a rebrand. Especially when it's a product/brand that they're very familiar with (see the EFL for example).... but what the actual shit were they thinking when they came up with this...