Agreed, although the images showing it ranged to the right are a different typeface, so I guess this is a new variation. I've used this typeface version only in a single line for some work I've done for them just recently, but I guess their logocops have decreed it must be to the left on our...
He was involved with player development/procurement at Manchester City & Southampton I seem to recall (head of talent identification?).
Possibly the Amex logotype is a brand and as such has to be reproduced in this way, logocops in big corporations are very precious over thier brand IDs.