It is a bit, but then there is only so much you can do with kits, without resorting to the outrageous designs of the 80s and 90s (Chewit wrappers etc) or the mad stuff of the 1970s NASL. I guess the manufacturers concentrate a bit more on the shape and cut of the shirts now, as well as much...
The badges aren't made by Errea, they are lextra/ which is used for hundreds of football and sports teams all over the world. I'd suggest there is nothing wrong with the badges, that is any better anywhere else.