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I guess, although I thought Ashley had oodles of money. Investing in any sport other than soccerball is going to seem cheap!!

I've said before, I've wondered why Mike Ashley didn't done something like this when the times were good in Newcastle. Invest in all the local teams rugby, b/ball, ice hockey (?), athletics, and so on. Kit them out in black and white kits, then knock out the replicas in his shops.