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I think you are missing the point. The point is - why can a business in one of the richest industries and richest leagues in the world not pay all staff the living wage? They can afford £10s/100s of Millions in transfer fees, pay players £2M+ a year, but not afford to pay day to day staff £7-£8...

That is a rubbish excuse. Brewdog for example only use contractors that pay the living wage - i.e security, cleaning etc....