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Why did Bloom hire Ashworth in the first place? It was last summer we gave him the job - but he did not start until Feb/March?

Ashworth started end Feb I believe. Our run at that time since Xmas was DWDWLLDLDWLWL Almost all of those Wins were in the FA Cup.

I liken those kind of statements to the type when a company gets bought and the acquiring company says something like 'We won't be changing too much, they're a great company so they'll run as they are' and within 6 months they've been integrated, sacked everyone and re-branded.