Really? I've always found that the expensive joints in Tesco/Sainos are at that price because they're better kept and treated animals. Whether you can taste the difference is not as important as knowing where the animal has come from?
I'm not talking about the value range - you can get four standard chicken breasts for £4. You might be referring to these, in which case apologies, but I've never noticed a change in the provenance from the rest of their standard chicken range. Stuff like milk, eggs, bread, tomatoes, peppers...
Think it's all a bit emperors new clothes. No one seems to have noticed that Tesco have done a massive price reduction across their fresh range (eg. 4 pints milk £1, butter £1, 4 chicken breasts £4 etc.). At these prices they're no much more than Aldi and certainly not Lidl. Also, people seem to...