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Absolutely. So when that happens, the market price falls to say, a tenner a ticket. Obviously this undercuts the club but the club already has the £25 per STH in hand and secondly, it's probably fair to say that of those paying a tenner a ticket, at least half of them WOULDN'T have gone at all...

I haven't done the cost benefit analysis, but assuming these figures: We have 22,000 STHs and we get another 2,500 paying home fans, paying say £30 a head. How about introducing a fully operable season ticket exchange running side by side with the current one (only opened when demand allows...