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Quite. So Sky have paid the Football League around £85m a season for the next 3 seasons. I'd guess that if Sky had it their way, they'd have preferred to negotiate with individual clubs, cherry picked the well supported ones, and had about a quarter of their budget left over to cover the games...

In Spain, clubs throughout the league are allowed to negotiate their own TV packages. As a consequence of this, Real and Barca hoover up HALF of what domestic television cash there is. Whilst this makes for a shockingly predictable league year after year, it has also allowed the biggest two to...