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Of course. Brentford are, given their fan-owner, following the sports analytics data-driven model. But they’re only into their second EPL season. And they are based in the capital.

We are a non-London/Northern provincial club making decent waves in the fiercest heat the Premier League can bring. We are in the petro state-owned, fund-driven US consortium era with one particular club trying to established new operating norms in the player trading arena. Right now our magic...

All true. But Tony & his exec team has been clear and consistent in saying that they’ll only sell when it’s (1) right for the club and (2) their valuation is met. No amount of Fab “Here we go” or Karveh & Dharmesh (endless) fill changes that. 24hr (social) media needs content and 95% of that is...