Sky seem untroubled by links with SkyBet Championship, Team Sky (bicycles) etc.
Product placement is now allowed in UK television.
I think it's only Auntie that tortures itself with the need to be unbiased. Everyone else does what they want subject to Ofcom rules and regs.
Talksport is still owned by Ulster Television. Obviously.
All their major shareholders (more than 3%) are investment funds as listed in their accounts. So talkSPORT is independent, hard though it is to believe.
Mind you, given that the radio stations generate only about a 10th of UTV's £120m...