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Something of a contradiction?? It's not actually an easy job but getting the right balance of price/margin and volume is something that some at the club do seem to have difficulty understanding. As has been said before 1901 will be an interesting problem to tackle next year, particularly if we...

There's never going to be a financial justification for it ... just if it makes you feel 'warm and tingly' inside Increasing the price (without adding benefits) after the result of last season and the reduction in ST's is a very odd move. They either have a real handle on demand and know it...

Fairly predictable ... assume they positioned the increase as a price reduction because they were adding meaningless features to it :) What do you get for it?