Well good luck to them but I think they'll find it uber tough to attract any support other than those (as you say) that might want to watch a game when Albion are away. Maybe they can put some of the dough into a ground share with Lewes and then morph the two teams into one over time, that might...
How do they get a fan base though? All the big cities with 2 or more clubs have had a hundred or more years of tradition and people have grown up supporting one or the other. I just don't see how they develop a fan base. You'd almost have to be a disenchanted B&HA fan and even that doesn't seem...