To me it seems that the ones who dislike Gus are actually those giving him the most credit by saying he is some sort of PR genius and a good actor to boot.
PR mistake from the club whoever you believe. By realising the statement while he was on air they left themselves open for a response from Gus. Why not release it earlier in the day (fail to believe it was decided at 7:30 on a Sunday night) or after the games tonight