If you take a slightly more objective view. There isn't blatant advertising on shirts, pitch, around the pitch perimeter or even on the screen during play. I can think of many sports played in Europe where you cannot say that. And this applies for NFL and NCAA.
Enjoy American Football and seen some great college games on BT Sport.
A question though, if there was a second on the clock for the kick, how come play continued when it fell short? Doesn't time finish on the clock hitting 0:00? I didn't realise the play continued as long as it was live...