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PPC is at best an auction and the main winner is google! If you throw enough money at it you will stay top of page 1 but depending how competitive your market is you can spend ££££'s on each click!

Unique content and keep adding it! Don't over saturate the KW's and build back links in the same or similar field you are in! No one can guarantee page 1 for obvious reasons but there are strategies people use! Problem is Google keeps shifting the goal posts! If you are hoping for page 1...