There is another factor Bozza. If you mass produce keg beer you can do it more cheaply, and negotiate better distribution deals. JS is drunk primarily in the pubs and clubs of northern England, where price per pint is an important factor. Real ale is designed to be kept live and not travel so...
IF this is true and IF the club has transferred all the revenue risk to the caterer, then the club will not lose any revenue in the short term. However, they will lose a lot of goodwill, at the margin more people will leave at the final whistle and therefore the transport queues will be worse. I...