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Basically, FIFA could give the World Cup to any rogue state or human rights abuser country (for a tidy sum, obviously) and then get its members to trumpet the "shine a light / set an example" line, thus making it perfectly OK for the competition to proceed in said Axis of Evil country. 2034 WC...

You've got to hand it to FIFA. Gving a powerful country a global tournament is literally more likely to bring that country closer to the rest of us, like it did with Russia 2018 for instance.