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Why? Why do you love an advert? I HATE adverts, I regard adverts as visual spam, they waste my life. They also make my wife and children want to buy rubbish they don't need. I find fast-forwarding ads 30x on SkyPlus to be morally uplifting and therapeutic.

I totally agree with you, I heard the same feature on Radio Five Live and thought it was dumbing-down at its worst. Not only is it NOT news but the BBC have compounded their folly by being guilty of talking about Christmas 7 weeks early. I can only assume that a story about shopping is...