The road to the world cup ones are £1 a pack and you get 10 in each pack. But the way they get the real money is limited editions. It's £3.99 for a pack of 10 cards with one guaranteed limited edition. The boy knows that they are only for special occasions or when I am in a good mood.
Today I...
I believe that the cards come out a lot earlier and then the stickers are a month or two later (December going by the above)
So we can get the Match Attacks early doors. I (and my 7 year old) are very excited and currently doing the road to world cup collection as a bit of a warm up
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