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Because we've just spent £30 million (that's 600 Gary Hobsons, or perhaps more impressively, 300 Bobby Zamoras) on a training center and are filling it with starlets. Now feels like a weird time to suddenly miss the days of amateur football, its been gone a while. Yes. They. Are. Ok, actually...

Seems rather appropriate for the club of a team sport with a sell out crowd each fortnight; youth, women's and disabled teams (a sport that anyone can join), as well as a prominent community outreach program (REMF, coaching in schools, London - Paris).... How would you market the new kit?