Just had a look at away ticket allocations for a couple of other clubs out of interest. At Man United 85% of away tickets go to those in the loyalty pot. For this you basically have to have had a season ticket and a home ticket for every cup game, and to have applied for a ticket to every away...
How about "tickets go on sale on Christmas Day. You'll need to be in the queue at the ticket office by 3am. No not the one at the stadium, the one at the training ground. Yes, that's right, the new academy in Eastbourne.."