Not sure I agree with that. Football is an addiction and there would plenty of people who would pay through the nose as a result. They might be "right" in a capitalist, corporate, economic sense, I suppose. It's a bit like saying house prices are right because lots of people are still buying...
Don't know if this is aimed at me, but to clarify. I think Brighton have their pricing about right in the scheme of things, but football as a whole is rapidly going up its own ********.