I just finished that about a month ago. As a baseball fan, I'd have liked more on Babe Ruth and Lou Gehrig, but that's just me. It's a remarkable feat of research.
Yes, a good read. Dave 'Beer Monster' McVay is a great guy, who worked for the Times and then the Telegraph, based - as you'd imagine - in the East Midlands. He still does stuff for Backpass, who have also serialised the book. It really is muck 'n' nettles stuff and makes Garry Nelson's books...
Bill Bryson's father was a sports writer and I imagine he'd do a great job on football. I know from a mutual friend that he was planning a baseball book.
This is definitely not the best football book I've read but the writer is a splendid chap and would appreciate it very much if you'd all buy it and make him rich. Well, slightly less poor.
http://www.pitchpublishing.co.uk/shop/pulp-football
The Far Corner by Harry Pearson, all about football in the North East, and Tales From The Boot Camps by Steve Claridge and Ian Ridley. Plus Football Grounds of Britain by Simon Inglis.