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Blimey. All this from my OP wondering what all the management consultancy bullcrap in the original announcement actually meant. For the record, I enjoyed watching the women's World Cup and I'm all for the Albion women's team. The gender of directors is unimportant.

That was what I thought. According to her company website, "We partner with you to achieve your business objectives by leveraging your people's potential. We will guide, explore, and advise you as to the right approach for your business, then introduce the experts who will deliver our agreed...

I was interested to see that the club has appointed its first female director. But after reading the announcement on the website several times, I'm no nearer to understanding what she does for a living...