Drinking coke in excess is already declining rapidly, it’s now more of a drink to enjoy on occasion (The company has so many other products nowadays that they don’t even depend on the traditional coke can anymore).
Drinking alcohol in excess is plateauing, and is far worse for you.
Consumption...
Christ on a ****ing bike. The man has advertised coke, and recently advertised Pepsi. As well as their sugar free alternatives which are arguably worse for you.
Make a stance against the gambling industry, alcohol and junk food which ruin the lives of many multitudes more people than easy...