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Projected future earnings possible because of this deal... There's a lot more to transfers than most of us will ever know about. Not all transfers cost money though - Southampton bought Van Dijk for, what, £10million? Flogged him for £75m, so that's a clear profit there.

It's a very good and well written article, but it is quite short termist. Those deals get re-negotiated every few years and I'm sure the club will make certain promises about marquee signings which are factored into the price, and the club will be very well aware of the upturn in sales for the...

It's not just shirt sales though - Ronaldo's face will be plastered across all of their tat. They'll know how to make the cash money back on this deal.

He did a full biological analysis last season and his biological age was, allegedly, 24. He's got years left in him but the truth is that this purchase is with a nod to the shirt sales markets in Asia, €105million will be recouped this season.