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exactly. they produce great products that do the job that some people prefer to PC's. Simple.

How can you say it's not cool? I think the tagline says it all....

I don't have one but I think it's fair to say that the design of Mac stuff is great and yes, I think they do look cooler than PC's. Their portable products also look good, can't really deny that.

I fail to see an issue here. If someone likes the product and can afford it why should they not buy it? Personally I can't see myself having any use for it so will not get one but if I liked it I would. People buy all sorts of thngs they have no real need for but they enjoy them so why not?