Some would take a moral stance - no problem.
Some would say the only difference is a change of personnel at board level - technically correct.
It would not be as easy as switching your preferred tabs for example if B&H went all woke.
I voted other, as in 'surprised'. TB is wealthy enough so he would not be tempted even with a OTT offer for his shares etc.
I can see by some geordies would carry on supporting given the fact that everything in the physical sense would be no different but celebrating the new owners, that's odd...