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As you say getting an additional 5% off for early arrival is an improvement as far as merchandise sales are concerned, I'm not overly interested in the position on food and drink as in my case its chicken feed so won't affect my behaviour in that respect as I suspect is probably the case for the...

Think you might have misread the tone of my reply as wasn't being argumentative with you - I understood what you were asking I just didn't understand how they decided that the solution to being too busy on match day was to get more people shopping then. The point of incentivising on non match...

Good point especially when the postage charges are already ludicrously high as it is. Does it mean that the Queens Road store will not have any discount at any time either? Not everyone will be buying from the Amex superstore

Wouldn't that make it smarter to offer bigger incentives on non match days rather than remove them though? They are too busy on the match day as it is so it doesn't make sense to persuade more people to make it even worse. Whereas if they close it during the week it doesn't look good and they're...

You're good - read it as you saying the same thing. Queues in the shop on the "special" days will be huge - they're big enough to out most people off on those days as it is and if they get bigger it'll only be worse. So the one off shoppers who will only spend on the offer day benefit - and...

Nice short notice when most people are away on holiday too so no time to get in before the incentive goes

So the email indicates that the shop discount is still available on match days but gone for non match days but the letter received this morning indicates the exact opposite. So that's about as clear as mud then!! It's got to be the worst business decision ever to remove it from merchandise. As...