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Well, assuming the cash has come from the owners, they swallow the loss, pay the FFP fines, and move on. That's the risk. It's risky. For the owners. As I said above, the current strategy is less risky, but very unlikely to deliver promotion. If that is the objective. If those involved are...

What do people think the club would be doing if FFP didn't exist? I would suggest similar to what they are now. The alternative is to spend more cash on players and roll the dice- one year (or more) in the Prem would deliver a huge financial return. But it's a gamble, and ironically, I don't...

Seem's like the club are stuck in a bit of a half way house- not breaking even (i.e. accept it's unlikely the club will gain promotion and cut spending accordingly), and not spending enough, or spending it wisely enough to have a decent shot at promotion. So they are left losing money, but not...