Not everyone wants to buy a season ticket; there really are other things people do at the weekend apart from watching football, people have other commitments. Just because you don't want one, doesn't mean you deserve to get absolutely bumf**ked by the extortionate match-by-match ticket prices...
If we did get promoted...given this new away ticket price cap, plus the ram-raid on home fans' wallets that will no doubt ensue from the PLR one, I'm wondering if it'd be worth putting up with some pretty ropey company and pretending to be an away fan every week.