Think it's for no simpler reason than he's not a 'career politician', having served as a major in the army. He's also getting behind the 'let's embrace aspiration' agenda.
Agree with you that the Labour Party needs to embrace PR as one of the key routes back to power.
There's a lot of talk about them re-embracing aspiration and ambition. This is undoubtedly a popular view (both in the Labour party and amongst the electorate) but, in my view, their role ought to...