OK OK.
The point I was trying to make is that football grounds in the 70s and 80s were far less conducive to a family environment than today. Maybe I am in a minority, but when I went with my mates, I saw running battles with police, heard racist chants (Clyde Best anyone?), saw pitch...
Fair points all, but I think you are over generalising a bit.
There is still passion in football grounds, albeit at a lower level which I think is a reasonable balance to allow families to attend. The cost is too high but families still attend which shows that people are prepared to pay up to...