It's been a marketing ploy, if twitter is to be believed.
BHAFC@OfficialBHAFC
Hat-trick hero! Get an Ashley Barnes #9 shirt and take advantage of the Seagulls Store and Official online merchandise store for BHAFC | Seagulls Direct July #BOGOF offer. #BHAFC
I'd rendez-vous with Janet
quite near the Isle of Thanet
she looked more like a gannet
she wasn't half a prannet
her mother tried to ban it
her father helped me plan it
and when I captured Janet she bruised her pomegranet