It was brilliant. England Nigeria was the best, we went to the pub at 7.30. Bacon sandwiches and pints of Stella. Most of my mates had to go to work but a few stayed (the self employed or dodgy). I was there until closing, slightly worse for wear.
I was really skint the following month but it...
The 2002 World Cup was the best when pubs were allowed to open for the morning matches. I only went to work for 4 days that month.
Don't know many boozers in Sheffield now that close at 11 so as others have said this is a meaningless publicity stunt by CMD. Unsurspisingly.