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McDonald's and Nando's are massively successful companies but their food is f*cking shit. I didn't realise I had to quantify "everyone" to mean "everyone I'm talking to on this thread". Actually I give up, you've missed the point re car reviews as well and you think Apple stuff isn't more...

Customer reviews are great but some old dear giving her Kia Picanto five stars on a survey isn't going to persuade me to buy one. And anyway, I already said Skoda were the same as VW, Seat and Audi so quoting them as being well reviewed is agreeing with me. #FFS [emoji8]

Except that's not what happens is it. Did you see how the markets absolutely shit themselves when 1st 1/4 iPhone sales were down year on year for the first time? If even 50% of their customers were only replacing their product because it wasn't working properly any more then they'd be screwed...

I already did the car analogy and don't bring Fiat, Hyundai, Renault etc into the mix because that's like buying a dodgy Chinese phone off eBay (with supposedly the same spec as an HTC, Samsung or iPhone) and then complaining when it goes wrong or isn't as good as you'd hoped it would be. [emoji6]

Except Apple's business model is based entirely on people replacing their phone/tablet/laptop when they don't need to. If their products were really so good that they lasted that much longer than their competitor's they'd be f*+ked because nobody would buy new ones.

It's funny, and I'm not judging, but I love comments like this. You think you're buying something better and the marketing means that enough people agree so that confirms your feeling that you're buying a superior product. When you're not. We're all guilty of this but Apple have tapped into...

If that's all you use it for then you're not tied in to buying Apple. So why not get an Android tablet that will do that stuff (and lots more) just as well for a fraction of the price? Makes zero sense.