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Before and immediately after the stadium opening the Albion performed the amazing trick of going from gates of six or seven thousand to over 20,000. Brilliant marketing (notably the free direct debit offer) capitalised on a huge reservoir of goodwill generated by the long struggle for a new...

Oh damn. It was Brentford's chief executive. Still, it's nice to know that some of the breed understand what football club marketing, pricing and supporter relations are all about.

Fair's fair - you have to say these words about when the club reaches the Premier League are wise and thoughtful... "It would be easy to jack up our prices and milk Premier League status for all it's worth, but that would alienate many of our most loyal supporters. It would be terrible for the...