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But I wasn't saying 40000 is a lot or that 30000 at Cardiff was unexpected. I was simply saying that these were the people targeted by the club in their successful Amex ST campaign, and that few of them were Albion virgins ignorant of the club's history. Clearly there is a difference between...

I think that this is wrong. When still at Withdean the club had a database of getting on for 40,000 names of people who had had a commercial relationship with the club - 30,000 of them went to Cardiff for the play-off final - and I'd guess that the great majority of today's adult season ticket...