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I'm not getting into that - everyone knows the difference between "customer" and "fan". I was referring to the professionalisation of the organisation - if we get that right, then we have more chance of success ON the pitch.

I'm with you - B&HA is a pretty sizeable organisation now, and in my experience a progressive HR function can make a huge difference. Football clubs are gradually emerging from the dark ages, and realising that they need to be run like businesses. The Albion is probably ahead of the curve in...