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I think the polls continually showing the very real possibility of a hung parliament with Labour as the biggest party propped up by the SNP may well have motivated Tory supporters and increased the Conservative vote. According to Labour MP Ben Bradshaw (Daily politics) Labour's private polling...

You might think that I couldn't possibly comment ..

There may well be a large swathe of Conservative leaning voters who aren't so much shy as extremely mischievous who deliberately give the opposite voting intention answer to pollsters with the intention of screwing up the results and giving false hope to Labour.

The failure of pollsters to forecast the outcome of the general election was largely due to "unrepresentative" poll samples, an inquiry has found. The polling industry came under fire for predicting a virtual dead heat when the Conservatives ultimately went on to outpoll Labour by 36.9% to...