That's the worry. STH at the Withdean would renew as it would guarantee they would see all the games. There's no need to do that at the AMEX. Pick and choose your home games, go to the odd away games to add the loyalty points, and when a big Arsenal game comes along you'll still be very well...
It would need something like this to retain the current number of season ticket holders in my opinion. There would need to be a roots and branches review of the finances (again) and question number 1 from Bloom might be whether we continue paying £500k for a Chief Exec.
When the Season Ticket renewal letters came out last season much was made of the caveat that prices would increase with a promotion to the PL. Regardless of the fact that TV income would grow enormously, the Club felt it would be right to raise the prices.
As we are now just as likely to be...