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I think this is the issue, they need to use the clubs assets to add value, freebies, deals, exclusives or chances to meet/trip up players. Then you would have people q'ing around the block to eat at the best stadium in the land.

Its a lot, had lunch at the last game and the food was possibly the best yet and really excellent service, for £30 odd pounds though they need to get some value out of the clubs resource, signed programmes, players current and past for autographs, deals on drinks. So yes its a lot but it all...