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As an aside, who would have believed, say 20 years ago, that you could get away with tea and coffee being charged at about the same price as a pint of ale?

My gut feeling is that if you're at an event few people will queue and pay money for a mug of instant coffee. I've been to loads of music festivals of various sizes and clientele and you will always see at healthy queue of punters in the morning wanting a half decent coffee. But, I have noticed...

True. So it would probably be pointless to target these. But, there are literally hundreds of new festivals, shows, events, exhibitions etc starting up every year so investigate these. As an example there's the first of a specialist music and arts festival in Newhaven this weekend. I'm no expert...

Whilst I'm sure it's hard work it does sound fun and interesting travelling around to different events. Good luck and I'll certainly stop by if I ever see you.

I guessed as much. Purely out of curiosity where do you sell your stuff? Do you have a regular spot or do you do events?

I guess it depends on what you want to be but as a mobile outlet I would have thought adding cakes to the mix would seriously increase the overheads and risk of wastage somewhat? The benefit of just coffee is the risk of wastage is minimal and you don't have to collect, or bake, and carry a load...