I'm talking about league games. When he announced there would be an ST price increase should we reach the Prem, he justified it by stating one would expect to pay more to see the best teams. I'm certain most fans remember him saying this.
Barber similar when he was in the midst of his Premier League Ready frenzy ie you will expect to pay more to watch Man U. He literally said this. So, taking the man at face value I will expect to pay less to watch Fleetwood.
Barber sets the prices, the board rubber stamp them (he has said so himself) Obviously the board can knock him back but in my mind pricing strategy is mainly down to him. He's the CEO afterall.