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To answer your question it's all their own stock. And I can tell you it was a pisser to see my winter coat at 60% off at the start of the summer.

I understand this. My example is genuine and your's is not. But, my point is whether the customer's job to work out which is a genuine and which is not. No. Why cant retailers simply tell it the way it is? Call me old fashioned but I kind of like the simple life and things not dressed up in...

?? A designer I like has a regular sale twice a year and they genuinely have 60% off end of season stock. So it is financially sustainable.

There might be a 'reason for that.' but I believe in the simple premise that businesses should have to tell the truth about their products.

I personally think the onus is on the business to tell the truth. It's not for the customer "to work it out."